- Do not judge a new ideea too quickly. This is especially true if the idea is at odds with conventional business models
- Do not "run" with the first idea. In many instances, it is the one closest to the conventional norm
- Do not follow rules that do not exist. A new idea is often challanged with statements such as "our customers are not ready for that", "we can't do that" or "the competition will eat us alive". When put to the test, however, many innovative managers find that these are rules that have no basis in fact.
- Rely on teams rather than a "messiah" for good ideas. The best innovations are the result of knowledge that is gained through the insights, communication and organisation rather than the brilliant ideas of a "lone genius"
- Follow the right metrics of business performance. In many instances, companies follow the metrics of an industry blindly, unaware that more important metrics have emerged.
- Identify the right problem. It is easy to frame every problem as a "nail" when all you have is a "hammer". Business leaders must correctly identify the correct cause of pressing problems before they can navigate uncertainty and achieve more sustainable business models.
Source: Mastering Uncertainty, March 31/06
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